Edward R. Murrow College of Communication

Department of Strategic Communication

Learn marketing strategies and evaluation techniques, explore a variety of media formats, and hone your creative skills to promote goods and services in ways that appeal to consumers.


  • Pullman

Degree Types:

  • Bachelor's
  • Doctorate
  • Graduate Certificate
  • Master's
  • Minor


  • Practical experience and internships with real clients built into the program help you gain experience and apply your knowledge 
  • Award-winning, experienced faculty and advisors to guide you 
  • Murrow Symposium brings industry experts and speakers to campus annually, providing workshops and networking opportunities 
  • Murrow Center for Student Success Career Ready program offers career advising and preparation services
  • Strong alumni network provides career coaching and mentoring to current students and graduates
  • Crimson Creative, a student-run firm where you can work with real clients to develop advertising and public relations campaigns
  • Participate in the National Student Advertising Competition, where your team will develop an advertising campaign for a nationally renowned brand and present it at an annual event
  • Murrow Spring Break, an annual trip to Los Angeles or New York City to visit leading strategic communication agencies and network with industry giants and Murrow alumni


With an Advertising degree, you can work in: 

  • Creative advertising, strategy and campaigns, sales
  • Sport promotion, personal branding, and name-image likeness
  • Public relations 
  • Marketing analysis and management 
  • Copywriting 
  • Social media management 
  • Web and graphic design 
  • Event planning 

Transfer Students

WSU accepts credit from Advanced Placement, International Baccalaureate, and CLEP exams, associate degrees, Running Start and more.  

You’re considered a transfer student at WSU if you’ve received college credit post-high school.  

Use our Transfer Course Search Tool to determine what courses you need to take at your current institution to transition to WSU smoothly. 

Admission to WSU and admission to your desired major are two separate processes. Contact your academic department for specific requirements and prerequisites unique to your major.   


Complete the General Scholarship Application to be eligible for 700+ WSU scholarship programs, including ones specifically for a major you’re interested in. Use our search tool to find more scholarships outside WSU.  

Fill out the FAFSA (Free Application for Federal Student Aid) or WASFA (Washington Application for State Financial Aid) to be considered for scholarships, grants, loans, and other forms of aid. 

Internships, Jobs, and Work-study

Find hundreds of student-friendly jobs, internships, and work-study opportunities with our WSU student job board, Handshake. You can also check with departments for internships specific to a major. 

Get advice and learn more at the Academic Success and Career Center. 

Dig Deeper
Find out more about a degree in Advertising

Let’s Go

Degree Options

Strategic Communication

  • Pullman

Doctor of Philosophy in Communication

  • Pullman


Contact your personal admission counselor

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