Integrated Strategic Communication 

Edward R. Murrow College of Communication

Department of Strategic Communication

By blending knowledge in advertising with skills in public relations, you’ll learn the importance of audience research, persuasive message design, and delivery strategies to navigate the complex and ever-evolving world of communication.


  • Everett
  • Global Campus (Online)
  • Pullman
  • Vancouver

Degree Types:

  • Bachelor's
  • Graduate Certificate
  • Master's
  • Minor


  • Practical experience and internships built into the program help you gain experience and apply your knowledge 
  • Senior capstone course has you produce professional work for a real-world client 
  • Award-winning, experienced faculty and advisors to guide you 
  • Crimson Creative, a student-run firm where you can work with real clients to develop advertising and public relations campaigns
  • Join WSU’s chapter of the Public Relations Student Society of America to network with public relations professionals and leaders, gain access to professional development opportunities, enter the annual Bateman Case Study Competition, and engage in events and special projects 
  • Murrow Spring Break, an annual trip to Los Angeles or New York City to visit leading strategic communication agencies and network with industry giants and Murrow alumni
  • Murrow Center for Student Success Career Ready program offers career advising and preparation services
  • Strong alumni network provides career coaching and mentoring to current students and graduates


With a Strategic Communication degree, you can work in: 

  • Media or investor relations 
  • Journalism 
  • Corporate communications 
  • Public affairs 
  • Public relations 
  • Consulting 
  • Sales, advertising, branding, and promotion 
  • Copywriting 

Transfer Students

WSU accepts credit from Advanced Placement, International Baccalaureate, and CLEP exams, associate degrees, Running Start and more.  

You’re considered a transfer student at WSU if you’ve received college credit post-high school.  

Use our Transfer Course Search Tool to determine what courses you need to take at your current institution to transition to WSU smoothly. 

Admission to WSU and admission to your desired major are two separate processes. Contact your academic department for specific requirements and prerequisites unique to your major.   


Complete the General Scholarship Application to be eligible for 700+ WSU scholarship programs, including ones specifically for a major you’re interested in. Use our search tool to find more scholarships outside WSU.  

Fill out the FAFSA (Free Application for Federal Student Aid) or WASFA (Washington Application for State Financial Aid) to be considered for scholarships, grants, loans, and other forms of aid. 

Internships, Jobs, and Work-study

Find hundreds of student-friendly jobs, internships, and work-study opportunities with our WSU student job board, Handshake. You can also check with departments for internships specific to a major. 

Get advice and learn more at the Academic Success and Career Center. 

Dig Deeper
Find out more about a degree in Integrated Strategic Communication 

Let’s Go

Degree Options

Strategic Communication

  • Vancouver
  • Global Campus (Online)
  • Everett

Master of Arts in Strategic Communication

  • Global Campus (Online)

Strategic Communication

  • Global Campus (Online)

Research Communication

  • Global Campus (Online)


  • Pullman
  • Vancouver
  • Global Campus (Online)
  • Everett


Contact your personal admission counselor

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